For this rule, being concise is extremely important. Here are some general guidelines we try to follow when trying to concisely define featured snippets the first sentence must define the subject the second and third sentences should describe 2-3 inescapable facts about the topic try to avoid using superfluous phrases in your definition here's a great Mexico Phone Number List example from investopedia: forensic accounting is a specific accounting technique Mexico Phone Number List for uncovering crimes it is used to provide evidence of financial misconduct in court forensic accounting is widely used in the insurance industry.
This follows the pattern above of first describing the topic and then providing users with two must-know facts about it. Also note that the text does not use unnecessary words in the definition. It's short and precise. Rule #4: match the featured snippet Mexico Phone Number List format as we explained earlier, there are several types of code snippets. These are: paragraph (most common) bulleted and numbered list table (least common) this rule is extremely simple. Whatever type of snippet you see on the serp, match that type in your content. For example, if you see a featured paragraph snippet appearing for the term you want to optimize for, you need to find a place to add/adjust two or three sentences of text.
However, if you see a bulleted list appear, you should add a similar bulleted list to your page content. Rule #5: never use your brand name in featured snippet text this is an error we see all the time when optimizing the featured snippet. A business will get rules Mexico Phone Number List 1-4 correct but use language that makes the result ineligible for the featured snippet. Brand names are an Mexico Phone Number List example of this language. Remember that snippets are used to power voice search. Devices such as google home will play the snippet content presented directly to users. This means that the content of the featured snippet should make complete sense in that context.