According to the general judgment of the industry, community e-commerce will constitute the three major models of retail industry together with brick-and-mortar supermarkets and traditional e-commerce. Among them, the extension space of community e-commerce is not only retail services, but also a new community comprehensive business form. Has community e-commerce cooled down? The answer is no. An obvious change is that since regulation entered the market in late 2020, the entire industry has rapidly moved towards regulation under constraints.
Early entrants such as Duoduo Shopping and Xingsheng Optimal have entered the stage of refined operation. Under the efficiency of normalized competition, industry evolution and elimination are also rapidly unfolding; Alibaba, JD.com and other new entrants have invested in community e-commerce Still ramping up, elevating projects to the strategic level, and sending out the best executives for market expansion. At this stage, the platforms have job title email list obviously adjusted their pace, slowing down and thinking more about the continuation of the model. The consensus formed by the industry is that community e-commerce is a potential stock, but no one has a definite answer about what it will "grow". However, in addition to the main actions of the platform, some seemingly unrelated paving details are often traceable. At the end of June, the media revealed that
Meituan had established Shenzhen Meituan Preferred Network Technology Co., Ltd., whose business scope includes: housekeeping services, real estate brokerage, food management, etc.; Tap into local life. The entrants are quietly expanding the content of community e-commerce, and the final form of community retail in China seems to be beginning to emerge – a comprehensive platform for community life services. However, compared with Japan, which has a mature community business form, its interpersonal and social relationships often emphasize individual space and independent decision-making. Chinese community culture emphasizes group organization and acquaintance recommendations. Japan's highly standardized chain store model is not suitable for Chinese communities.